3 Steps to Cultivate Creativity in Meetings

Posted: Monday, June 01 2020

3 Steps to Cultivate Creativity in Meetings

As businesses adjust to a new normal, organizations will need to foster creativity as we each seek new ways to innovate. Research shows that 80% of people see unlocking creative potential as key to economic growth, but only 25% feel that they are living up to their own creative potential.

Recently, the Game On team has started something new within our organization. Each week, about 5-7 members of our team get together on Zoom to have a “Creatives Unite” meeting. This is a 45-mintue meeting devoted to brainstorming new ideas on how we can better connect with our clients and audience.

During our time, we talk about ways to bring to life ideas we’ve discussed in past meetings. as well as new ideas that we’ve been noodling on from the previous weeks. The meetings have been very successful and have been instrumental in guiding and shaping an upcoming digital product we hope to release in the near future. (How’s that for Mystery?!)

While many organizations struggle to tap into the creative potential of their teams, here are three “Creative Rules of the Game” that have made our meetings successful:

1) All ideas are welcome. No matter how small an idea is or how silly one person may find it, we’ve done our best to create an environment that is welcoming and encourages people to take a risk. One mantra we constantly share is to “Take It In”. This means we all listen to the idea that is shared and initially give it the benefit of the doubt.  

2) Be open to different perspectives. In our meetings, whoever throws out an idea is open to others making contributions to plus it or make it better. This is demonstrated from the top down. One of the people on our call is the President and Founder of the company - and he comes with lots of ideas. But what is great to see is how he’s willing to give others a voice and not force everyone into his “box” of how this idea must look. We have such a diverse team and each person brings their own background, experiences, and expertise. Our leaders and teammates recognize we are able to create something better when we approach these tasks as a group rather than relying on one individual.

3) Yes and… Even if you’re not well steeped in improvisation technique and theory, you’ve probably heard the principle of “Yes, and…”. It’s the principle that every new improv student learns day one. Simply put, “Yes, and” means agreeing to the premise and reality another person is creating so much that you’re willing to add information that brings the idea to life. By being agreeable and willing to add information (and not change the idea altogether) you help build a foundation of trust where others believe and know that all ideas are welcome, and each person is working towards the common good.

While I realize not every idea will be the next world changer, these keys help establish trust, make okay ideas good, and make good ideas great! Businesses are constantly looking to innovate. Allowing time for brainstorming while implementing some creative “Rules of the Game” can go a long way in helping to find that next new breakthrough. 


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